Est. 2019
Mall Plaza, Multan
We only stock things we'd carry ourselves.
That's the whole policy. Six words we wrote on a whiteboard in 2019 and haven't needed to change since. Every device on our site has been held in someone's hands before it went live — and checked for PTA approval before it's ever listed.
Years in business
Devices sold
Average rating
Same-day dispatch rate
The origin story
It started with a bad experience.
In 2018, our founder Qasim bought a phone from an online seller that arrived in non-original packaging, with a battery that had clearly been cycled — and no PTA approval, so the SIM got blocked within a month. Getting a refund took three weeks of phone calls.
The problem wasn't that mistakes happen. It was that nobody seemed to care. So Qasim opened a small counter in Mall Plaza and built the shop he wished had existed: every device checked, every device PTA approved, no exceptions.
We opened in January 2019 with fourteen devices on a single shelf and a two-person team. We're eight people now, still in Mall Plaza. The devices in stock number in the hundreds. The policy hasn't changed.
How we got here.
Jan 2019
We open.
Fourteen devices, two people, a small counter in Mall Plaza, and a policy written on a whiteboard. First order comes in on day three — a Samsung Galaxy S9, bought by Qasim's father. We hand it over same day.
Aug 2020
Trade-in launches.
Customers kept asking what to do with their old device. We built a trade-in flow that pays more than what dealers on Hall Road offer, because we can actually refurbish and resell. First device assessed: iPhone 8 Plus, rated "Good". Credit issued in four hours.
Mar 2022
We hit 10,000 orders.
The number isn't the point. The point is that our return rate sits at 1.2% — roughly a third of the industry average. Fewer returns means fewer disappointed customers, and that's what we're tracking.
Sep 2023
We drop two suppliers.
After tracking PTA-approval consistency and warranty claim rates over eighteen months, we cut ties with two suppliers. Their hardware was fine. Their paperwork wasn't. We publish our reasoning in a journal post. It gets more traffic than anything we've written.
Today
Still eight people, 342 devices.
We don't have expansion plans beyond Mall Plaza. We have a waiting list for the suppliers we're still evaluating. Every device still gets handled and PTA-checked before it goes on the shelf. The whiteboard policy is still there — slightly faded, same six words.
What we believe
Three things we don't negotiate on.
Honest, PTA stock.
Every device is new, sealed, and PTA approved before it's listed. If the paperwork can't be verified, it doesn't go on the shelf. We've turned down better prices more than once to keep this true.
Real support.
A human answers within two hours during the day, every day the shop is open. No chatbots for warranty issues, no runaround. If something goes wrong, we sort it — in-store or on the phone.
No noise.
We don't list devices we wouldn't recommend. We don't write fake-sounding product descriptions. We don't push upsells at checkout. The shop exists to help you find the right device, not the most profitable one.
Eight people.
No layers.
Qasim Ali
Founder & buying
Bilal Ahmed
Operations
Ayesha Khan
Customer support
Hamza Raza
Tech & trade-in
Visit us
We have a physical counter, too.
Address
Shop #14, Ground Floor, Mall Plaza
Multan Cantt, Punjab, Pakistan
Hours
| Mon – Sat | 11 am – 9 pm |
| Sunday | 1 pm – 8 pm |
Contact
hi@qasimmobile.pk
+92 61 111 786 001
Ready?